CONTENT PRODUCTION
All effective marketing is based on high-quality content.
Without content, there is no visibility; and without visibility, there is no growth. Well-designed and well-executed content helps your business get found on search engines, stand out from the competition and win over customers.
We don’t produce content just for the sake of it, but to help you achieve your business goals.
Why invest in professional content production?
- Improve visibility on Google (search engine optimisation, SEO)
- Builds trust and an image of expertise
- Supports sales at every stage of the customer journey
- Makes marketing consistent and effective
Good content isn’t a matter of chance, but rather a result of strategy, vision and an understanding of your customers.
Optimised text content
Search engine and AI-optimised content that boosts visibility and establishes an image of expertise
We produce written content that not only sounds good, but is also discoverable, easy to understand and guides the customer in the right direction. We combine search engine optimisation (SEO), AI optimisation (GEO) and sales-focused communication to ensure your content performs effectively across all channels.
What kind of text do we type on our keyboards?
- Website content (SEO and GEO optimised)
- Social media and campaign copy
- Ad copy (Google Ads, Meta)
- Newsletters and customer communications
All content is designed to boost your visibility in search engines and to perform effectively in AI-powered searches as well.
Have you ever wondered why your competitors rank higher in search results? The reason often lies in the content.
References and blog posts
We create content that showcases your expertise and wins over customers.
We produce case studies and articles for your company that reinforce your image as an expert, improve your search engine visibility and support your sales. Well-written content doesn’t just tell people what you do; it shows them why you’re the ones they should trust. All content is designed to boost your company’s visibility on Google and to perform effectively in AI-powered searches.
What is the point of these articles?
- Builds trust and credibility
- Improves visibility in search engines
- Supports the purchasing decision with concrete examples
- Helps you stand out from the competition
How will your clients perceive your expertise if you don’t actively promote it?
Get in touch and let’s turn your content into a competitive advantage
Photography services
Images that make your business stand out
We produce authentic and carefully planned visual content for businesses that supports marketing, strengthens your brand and ensures your communications are consistent. Good images are not just visual – they build trust even before the first point of contact.
What does our photography service include?
- Company profiles (staff, premises, work environments)
- Materials filmed for social media content
- Event and trade fair descriptions
- Brand photography and visual identity
- Product images and marketing images
Images are always designed with their intended use in mind, so that they work effectively on websites, social media and in advertising.
Video productions
If necessary, video can also be included as part of an effective marketing strategy.
We produce lighter-touch video content for social media, websites and promotional purposes, for instance, in situations where video adds value to communication.
What can we achieve?
- Social media videos and short-form content
- Company presentation videos
- Reference and case study videos
- Event and atmosphere videos
We carry out more complex video productions in collaboration with our trusted partners. This ensures that you receive a result that perfectly suits your needs, without any unnecessary complications.
Does your message need just a picture, or would a video convey it better?
Company Image Library
The old saying, “A picture is worth a thousand words”, still holds true. To successfully promote your products, services and company, you should have visual material covering all of these areas. High-quality photographs, illustrations and other visual material are the cornerstone of effective marketing communications.
Standard content of the company’s image library:
- A photography plan that has been approved by the client in advance
- Photography assignments at company premises or other locations in the Helsinki metropolitan area and the Oulu region
- Image post-processing
- There is no limit on the number of images, but typically there are between 30 and 50 in this service
- Saving images to a client-specific Google Drive folder or via another agreed delivery method
Places to visit:
The subjects to be photographed are determined according to the client’s needs. Generally, during a photo shoot, these relate to the company’s staff, premises, work processes, product usage, etc. If the products are large, they can make good subjects for photography. If the products are small (portable), it is advisable to photograph them in a studio.
The cost of a company’s image bank
From €890 + VAT (25,5%). The final price depends on the scope of the shoot and travel costs. Ask for a quote!
Optional features for the company’s image library:
- Combined location/studio shoot
- Using templates
- Larger projects involving multiple locations or filming trips
Frequently Asked Questions
Do you use AI to write your content?
Yes and no. These days, the use of artificial intelligence is essential for reasons of cost and productivity. What’s more, it does provide excellent ideas and a structural framework for texts, BUT… At Neotari
, the final text to be published is always produced by a human being – a professional in the field who understands the target audience, is familiar with the product or service being sold, and knows how to strike the right tone.
How can you create expert articles for our industry? You can’t possibly be experts in our products and every field your clients operate in.
When we become a Marketing Partner for one of our clients, we really make it a priority to get to know our clients’ industries – including, hopefully, yours – as well as possible, along with your products and services. That doesn’t, however, make us experts in the field; that’s true. You yourselves, every one of our client companies, are the experts in your own field, your own products and services. That is why we work with you.
Articles are created based on strategy, interviews and research. The underlying raw data comes from you. Drafts are also always checked by an actual expert before publication. Our role is to write the text in such a way that it functions as effectively as possible as a tool for information and marketing.
What if I want to use my own text on our website or in other materials you create for us?
We’re more than happy to help. We can create websites, brochures, presentations or anything else using your text.
We already have our own photos of our products/services and would like to use them. Is that possible?
That works perfectly. In fact, the images used on websites, for example, are usually largely provided by the client. Photography services, stock images and AI-generated images are only used when the required images are not available. If you already have them and produce your own visual content, that suits us perfectly.
However, there are a few things to bear in mind when publishing photographs:
- Image quality: to ensure that the brand image is strengthened rather than weakened, photographs should be consistent, convey the desired message as effectively as possible, and be of high quality in terms of composition, lighting and focus.
- Sufficient resolution; the resolution required for photographs depends on the medium in which they are to be published and their size. As a rule of thumb, the original photograph should always be available, rather than, for example, an image shared via social media.
